BA (Hons) MARKETING WITH ADVERTISING AND DIGITAL COMMUNICATIONS

The future’s bright

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.

This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2022.

Why Marketing with Advertising and Digital Communications at LSBU?

Entry Level Requirements

Careers

Employability Service

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

• Free employability workshop and events for student all year round, more details can be found on our event section.
• Online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
• LSBU Careers Hub offering group workshops on CVs, interview techniques and support, guidance on future careers, as well as loads of career resources, connecting you with employers, exciting events, 1-1 support and relevant workshops.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Today’s marketing recruiters are searching for a mixture of general and industry specific skills. Our course is designed to ensure that our marketing graduates stand out from the crowd in terms of their overall knowledge of relevant theory, as well as their familiarity with core digital marketing technology and ability to apply marketing concepts in a work environment.

The course is specifically designed to appeal to candidates expecting to pursue a career in the creative side of the marketing function, particularly Advertising and Marketing Communications. However, the overall degree fully prepares you for roles across the marketing spectrum, including, PR, Marketing Research, Brand Management and Digital Marketing.

Examples of job titles:

Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist.

Examples of employers:

Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.

London South Bank University is a long-standing accredited graduate gateway with the Chartered Institute of Marketing (CIM) and works closely together with this leading professional body to provide opportunities for our students and graduates.

Accreditation and exemptions

The CIM Graduate Gateway programme will provide our BA Marketing with Advertising & Digital Communications graduates with an important opportunity to gain a professional qualification alongside their degree.

To be awarded the CIM Certificate in Professional Marketing or Professional Digital Marketing, our Marketing graduates are awarded two exemptions from CIM modules (Marketing and either Integrated Communications or Applied Marketing and Planning Campaigns) and need only pass one CIM elective to gain the CIM Certificate.

Our graduates are also exempted from one CIM module on the CIM Diploma in Professional Marketing or Professional Digital Marketing and therefore only need pass two CIM modules instead of three to gain that higher award.

www.cim.co.uk

This course has been developed following extensive consultation with industry practitioners and key marketing recruiters.

Almost all the marketing teaching team have industry experience across a wide range of roles and specialisations including Advertising, PR, Marketing Strategy, B2B Marketing and Digital Communications. Many are still actively involved in working with organisations either via applied marketing research or marketing consultancy.

Recent guest lecturers have included:

Bobi Carley, Head of Media & Diversity, ISBA

Caspar Mason, VP & Creative Director, Jack Morton WorldWide

Giuseppe Caltbiano, Senior Director of Marketing, Rock Content

Matt Davies,Head of Digital, Beamly

Lucy Headington-Horton, Senior Lawyer, Brand and Trademarks, World Intellectual Property Organisation

Mike Miller, Business Development Manager, Zonin

Andy Lack, Senior Director, Jigsaw Research

Memberships

LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.

As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.